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REI makes executive appointments
Seattle -- REI announced that Annie Zipfel has been promoted to senior VP marketing. With her, REI will not hire a chief marketing officer as previously announced, but instead add a senior creative leader to the company.
Zipfel joined REI in 2012 as the divisional VP customer marketing, and was named VP of the marketing division in January 2014. Prior to REI, she held leadership and strategic roles at Target and General Mills.
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Kantar Retail: Target Canada beats Walmart Canada on pricing
New York -- Target Canada is aggressively repositioning to drive its price value, according to a basket pricing study by Kantar Retail.
“Target’s price leadership in Canada has clearly shifted,” noted Robin Sherk, director of retail insights, Kantar Retail, and contributor to the study. “We found that the price of Target Canada’s overall basket was 3.9% less expensive than Walmart’s. In our initial study, the retailers’ basket values were effectively even.”