Dollar General joins the early Black Friday club

Friday, Nov. 13 will be a lucky day for customers of a leading discount retailer.

Dollar General is the latest major retailer to offer a Black Friday holiday sales event before the traditional Friday-after-Thanksgiving date (Nov. 27 this year). Lowe’s, Home Depot, Walmart, Amazon, and J.C. Penney have all also announced early Black Friday promotions for 2020.

On Friday, Nov. 13, Dollar General will make special deals available at nearly 17,000 stores, with select online discounts. The sale will include product categories such as toys, holiday décor, gifts, crafts, baking essentials, and household necessities. Specific assortments may vary by store.

“With the holidays quickly approaching, we are thrilled to provide customers with a special, one-day savings event in stores and online to provide customers with an opportunity to shop and save early this season,” said Emily Taylor, Dollar General’s executive VP and chief merchandising officer. “This year’s holiday product assortment will continue to deliver on the value and quality expectations our customers trust us to provide. Whether customers are looking to start holiday decorating, get an early start on gift giving for everyone on their list or stock their pantry, we look forward to sharing amazing offers and helping customers stretch their budgets to celebrate the upcoming seasons affordably.”
 
Dollar General operated 16,720 stores in 46 states as of July 31, 2020.