Amazon’s annual Prime Day sales event keeps picking up more big-name competition.
J.C. Penney Company Inc. is starting its holiday shopping season with an online promotion called “Cyber Days,” Oct. 12-14. Cyber Days overlaps Amazon Prime Day (Oct. 13-14). Other retailers hosting events to compete with Prime Day include Best Buy, BJ’s Wholesale Club, and both Target and Walmart. In addition, multiple retailers and brands collaborated to hold the inaugural 10.10 Shopping Festival.
Following Cyber Days, J.C. Penney will offer weekend sales events in November, with an early Black Friday preview and limited-time deals at Black Friday prices available throughout the entire month. The retailer will also offer holiday discounts through December. The retailer will apply all holiday discounts after any coupons.
As stores experience increased foot traffic, J.C. Penney says associates will consistently enforce store capacity limits and social distancing within line queues. This will be addition to store safety precautions already in place, including requiring face coverings, cleaning stores with a focus on high-touch areas, and holding back returned and tried-on merchandise from the selling floor overnight.
“It’s especially important to bring personal traditions into focus this holiday season, and we encourage shoppers to rely on J.C. Penney for all they need to make the holidays meaningful and memorable,” said Jill Soltau, CEO at J.C. Penney. “J.C. Penney is a true authority on quality and value for everyone’s holiday shopping list. We have been working to secure partnerships with new national brands and to expand our product offerings as part of our efforts to provide compelling merchandise and deliver an engaging shopping experience to our customers. Safety remains J.C. Penney’s number one priority and is at the forefront of all our efforts to give our customers the utmost confidence that they can effortlessly and conveniently shop with us in-store and online.”