Home Depot to extend Black Friday – for two months
The Home Depot is playing the long game this upcoming holiday season.
Acknowledging that the holidays "might be different this year," the home improvement giant said it is reinventing Black Friday by extending its prices throughout the season, starting in early November and lasting throughout December. The deals will be available in-store and online.
“Say goodbye to one day of frenzied shopping and enjoy Black Friday savings all season long without the stress and crowds,” Home Depot stated in a release.
The deals, available in-store and online, will be featured in every aisle and across the chain’s web site on items such as holiday décor, online home décor, appliances, smart home, tools and hardware. Home Depot said it is also collaborating with Pinterest to inspire do-it-yourself handmade gifts.
In another change, the retailer will offer its mobile app users exclusive access to view deals in November before they go live online.
Home Depot added that it has free shipping on more than 1 million items, providing flexibility with curbside pick-up, in-store pick-up or home delivery. And in an option that has been offered in years past but is likely to be more popular this year, the retailer will ship fresh Christmas trees directly to a customer’s doorstep with no shipping fee.