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Black Friday is divided into three parts at Walmart

Walmart is revamping Black Friday for the age of COVID-19.

The discount giant is spreading out the 2020 edition of its omnichannel “Black Friday Deals for Days” savings event from one day to three. Each step of the promotion will begin online at and continue in Walmart stores, and feature different product categories. Other major retailers changing the scheduling of their Black Friday promotions this year include Best Buy, J.C. Penney, and BJ’s Wholesale.

To kick off “Black Friday Deals for Days,” Walmart will offer discounts on toys, electronics and home products beginning online Wednesday, Nov. 4 and in-store Saturday, Nov. 7. Walmart will also hold its annual tire event in-store and online Nov. 7-13, where customers will receive $20 off per tire and free lifetime balance service from its Walmart auto care centers for all modular Goodyear branded tires.

Walmart’s second event will offer savings on electronics, such as TVs, computers and tablets; as well as movies, music, and items in apparel, hardlines, home and more. These deals will launch online Wednesday, Nov. 11 and in-store Saturday, Nov. 14. Walmart will also host its biggest wireless phone event ever in-store and online on Sat., Nov. 14, with special deals on iPhones and Samsung phones.

Black Friday will conclude at Walmart with specially reduced prices on more electronics, toys and gifts across apparel and home, as well as seasonal décor item, starting online Wednesday, Nov. 25 and in-store Friday, Nov. 27. New for 2020, customers will have the option to pick up all online Black Friday orders through Walmart’s contact-free curbside pickup service.

To help provide a safer shopping experience, all Walmart stores will open at 5 a.m. local time on Black Friday in-store event days. Customers will form a single, straight line to enter the store. Associates will hand out sanitized shopping carts to customers to help with social distancing, and health ambassadors will be placed at entrances to greet customers and remind them to put on a mask.

During in-store Black Friday events, Walmart will meter customers into the store to help reduce congestion and promote social distancing inside stores. Customers will be directed to shop down the right-hand side of aisles to be able to safely select the Black Friday items they’re interested in purchasing. Furthermore, the retailer is offering price rollbacks on items across every department in stores and online all season long.

“Customers trust Walmart to deliver an amazing Black Friday year after year. Although this year’s event looks different, our commitment to what our customers depend on us for – the absolute best prices of the season on hot gifts from top brands – hasn’t changed,” Scott McCall, executive VP and chief merchandising officer for Walmart U.S., said. “I’m really excited that this year, when it matters most to our customers, we’re offering them more convenient and safer ways to shop Black Friday at Walmart, whether that’s from the shelf in one of our stores, ordering online and picking it up curbside or having it delivered right to their front door.”

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