Lowe's kicking off Black Friday in October

Lowe’s is beating Home Depot to the punch by starting its holiday promotion in earnest before Halloween.

The home improvement giant is starting its “Season of Savings” holiday sales campaign Thursday, Oct. 22, with the launch of deals in-store and online. Lowe’s chief rival Home Depot previously said it is reinventing Black Friday by extending its online and in-store discount prices throughout the season, starting in early November and lasting throughout December. 

Walmart, Amazon, and J.C. Penney are among other major retail chains to launch extended Black Friday savings events in October.

As part of the Season of Savings, Lowe’s will offer a promotion specifically targeted to professional customers, called “PROvember,” Oct. 29 – Nov. 25 (while supplies last). And starting Friday, Oct. 30, Lowe’s will offer online delivery of fresh local Christmas trees. Other decorative items, including fresh-cut wreaths and tree containers, will also be available for free local delivery for purchases over $45. Lowe's stores will be closed on Thanksgiving Day.

Lowe's will also invite customers to share "Letters to Home" that detail why they love their homes, what their homes endured this year, and how they hope to make them even better next year. The retailer spotlight select families who share their stories in-store or on social media using #LetterstoHome. Lowe's will also highlight community support on Small Business Saturday (Nov. 28) and throughout the season, with details to be announced in the coming weeks.

"Our homes have never been more meaningful to our lives than they have been in 2020," said Marisa Thalberg, Lowe's executive VP, chief brand and marketing officer. "Over the past few months, we've seen our homes rise, if imperfectly, to meet all that we've needed from them. As we approach the holidays, the idea of gifting the home feels especially right. It's a giving back in a way, but most importantly when you gift your home as a family, it's a gift you can both give, and enjoy, together."

"We've been blown away by our customers' creativity and dedication to making their homes work harder and smarter for them this year. Whether repurposing a room into an office or tackling basic repairs, more time at home became more time for home," said Bill Boltz, Lowe's executive VP, merchandising. "We want to make the holiday experience even more accessible this year by offering competitive deals earlier than ever on top-rated, unique gifts for the home, as well as on the most sought-after brands, that will help our customers gift home for the holidays this season." 

Based in Mooresville, N.C., Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores.