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MOVING DIRT
Major shopping center openings in 2014 beg the question, “Are we back on track?”
Last year may be the first 365-day period since the Great Recession that there is enough new shopping center space to crow about.
Chain Store Age’s annual development survey — spanning 26 years — reported pretty spotty new-build efforts from 2009 to 2013, but in 2014 some significant projects opened. -
Report: Target tests targeted video tool
Minneapolis – Target Corp. is reportedly testing a solution that automatically recommends sponsored videos to Web users based on the content they are reading. According to Advertising Age, Target is piloting the Kargo Kapsule application, which recommends sponsored videos that relate to the content displayed on a consumer’s Web screen.
