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Shipping: The Secret Weapon to Win in E-Commerce
By Christoph Stehmann, Pitney Bowes
According to the U.S. Commerce Department, retail e-commerce sales totaled over $304 billion in 2014, up 15.4% from the prior year. Also, eMarketer predicts that U.S. retail e-commerce sales will total approximately $350 billion in 2015.
The growth in e-commerce sales represents a huge opportunity for U.S. retailers. However, to be successful, retailers need to make sure they have the right shipping strategies and solutions in place to encourage shoppers to purchase goods online.
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Report: Amazon Prime shoppers less likely to shop Walmart.com
Amazon’s Prime membership is starting to crowd out traditional retailers like Walmart and Target, according to Forbes.
The magazine reports that research consultant Millward Brown Digital found that consumers with Prime accounts –- of which there are reportedly 40 million subscribers –- are less likely to visit other retail sites when making online purchases.

