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Tech Bytes: Three Lessons from the Target-Lilly Pulitzer Fail
In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.
Know Your Customer
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Survey: Ace is nation’s most favorite home improvement chain
Louisville, Colo. -- Ace Hardware is America’s favorite home improvement store and Costco is the favorite for home furnishings, according to a new nationwide survey by Market Force Information. The findings are based on consumers’ satisfaction levels and their likelihood to recommend the retailer to others.
In the home improvement sector, Ace Hardware earned the top spot with a composite loyalty score of 61% (out of a potential 70%). Menards came in second, at 50%, followed by Lowe’s, Home Depot and Walmart.

