The National Basketball Association is set to open a flagship on Manhattan’s Fifth Avenue next week. And according to media reports, it includes lots of attenting-getting flourishes.
The centerpiece of the new three-level store, which comes some four years after the NBA closed its previous flagship on Fifth Avenue, will be a 32-foot-tall basketball net with 31,000 LEDs that reaches up to the second floor, Women’s Wear Daily reported. The net, visible from the street, is topped with sculpture designed to replicate a basketball tread.