National Basketball Association (NBA)

Cleveland -- Forest City Realty Trust announced that its subsidiary, Nets Sports and Entertainment has completed the previously announced sale of its equity interests in both the Barclays Center arena and the Brooklyn Nets basketball team to Onexim Sports and Entertainment Holding USA. As previously disclosed, the transaction values the team at approximately $875 million and the arena at $825 million, inclusive of debt for each asset.

The core capabilities of the National Basketball Association (NBA) do not include fulfilling purchases made at its New York flagship store. According to Re/code, the NBA is partnering with online specialty athletic retailer Fanatics to provide tablet-based “endless aisle” fulfillment to its store via the Fanatics warehouse. [Re/code]

The National Basketball Association is set to open a flagship on Manhattan’s Fifth Avenue next week. And according to media reports, it includes lots of attenting-getting flourishes.

The centerpiece of the new three-level store, which comes some four years after the NBA closed its previous flagship on Fifth Avenue, will be a 32-foot-tall basketball net with 31,000 LEDs that reaches up to the second floor, Women’s Wear Daily reported. The net, visible from the street, is topped with sculpture designed to replicate a basketball tread.

Specialty apparel retailer New York & Company is targeting social media-savvy young women with a new promotional campaign that brings jeans into the digital realm.

New York & Company is promoting its new line of Soho jeans with a rich media campaign featuring American Idol alum Jennifer Hudson. Through the trends section of its main e-commerce site (avoiding any content silos), New York & Company displays images of Hudson that can bring the customer directly to a product page for purchase.

Pat Riley, the three-time NBA Coach of the Year honoree, will tip off Chain Store Age’s 52nd annual SPECS conference with a not-to-be-missed keynote address on Monday, March 14, 2016, at the Hilton Anatole in Dallas. And on Tuesday, keynoters — and political pundits — Tucker Carlson and Paul Begala will break down the 2016 presidential race.

The Finish Line Inc. is continuing its efforts to become an omnichannel lifestyle experience with a new social media campaign.

For the second year in a row, Finish Line customers will be able to demonstrate their basketball skills via social media platforms by using the hashtag #theFundamentals on Twitter and Instagram, or submitting them via Snapchat. The digital entries will be judged by a group of NBA athletes.

Specialty athletic retailer The Finish Line Inc. is trying to reposition its brand with a new initiative that cuts across channels. Called “Epic Finish,” Finish Line says the repositioning goes beyond a typical marketing campaign.

Foot Locker’s newest promotion with NBA superstar James Harden serves as reminder to retail marketers that imagination is their only constraint when it comes to leveraging social media to connect with consumers.