National Basketball Association (NBA)

The Finish Line Inc. is continuing its efforts to become an omnichannel lifestyle experience with a new social media campaign.

For the second year in a row, Finish Line customers will be able to demonstrate their basketball skills via social media platforms by using the hashtag #theFundamentals on Twitter and Instagram, or submitting them via Snapchat. The digital entries will be judged by a group of NBA athletes.

Specialty athletic retailer The Finish Line Inc. is trying to reposition its brand with a new initiative that cuts across channels. Called “Epic Finish,” Finish Line says the repositioning goes beyond a typical marketing campaign.

Foot Locker’s newest promotion with NBA superstar James Harden serves as reminder to retail marketers that imagination is their only constraint when it comes to leveraging social media to connect with consumers.

A former New York NFL star is bringing his unique sense of fashion to the men's department at JCPenney.

The retailer says it is teaming up with former N.Y. Giant and current ABC talk show host Michael Strahan (seen above with co-host Kelly Ripa) on the Collection by Michael Strahan, an exclusive brand of men's tailored clothing, dress shirts, neckwear and accessories now available in over 200 JCPenney stores and at jcpenney.com. 

Baltimore - Under Armour is promoting the idea of training as a lifestyle across every touch-point of consumers’ lives.

The vertical specialty fitness retailer’s Rule Yourself marketing campaign includes TV, Instagram, Facebook, YouTube, and a variety of lifestyle, digital and mobile outlets.

Boston -- Online licensed-sports apparel retailer Fanatics has taken website testing and optimization to a whole new level.

Fanatics is using SiteSpect’s Origin Experiments to test more than site aesthetics, such as headlines and font color. The solution empowers Fanatics to execute a broad range of tests on new site features and functionality, such as on-site search and checkout flow.