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National Basketball Association (NBA)

  • Under Armour brand launches first retail theater specialty store in Shanghai

    Under Armour has opened its first retail theater specialty store at the Jing An Kerry Centre in Shanghai, China. The store features a multi-dimensional short film that depicts athletes who use the brand.

    Founder and CEO Kevin Plank and Under Armour athlete Michael Phelps were on hand to host the grand opening event.

  • Macy’s does LIDS licensing deal

    Locker Room by LIDS is the name of a new licensed team merchandise department that will appear in 200 Macy’s stores and Macys.com beginning this fall which could help the nation’s largest department store operator become more relevant to sports fans.

  • Funky footwear brand strengthens sales and marketing teams

    IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.

  • Funky footwear brand strengthens sales and marketing teams

    IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.  

  • Report: Foot Locker most tweeted about sporting goods/outdoor retailer

    Hicksville, N.Y. -- Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

    Footlocker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Footlocker Unlocked (blogs, games and more).

  • Staples gets into home décor

    FRAMINGHAM, Mass. — Staples is not necessarily a name synonymous with home décor and specifically wall art, but the office products company is looking to change that with the launch of its Sports & Art Photo Gallery. 

  • RadioShack woos younger consumers with Beats By Dr. Dre

    FORT WORTH, Texas — RadioShack is teaming up with Beats By Dr. Dre, the popular brand of headphones and HD sound systems, on a new advertising campaign featuring recording artist Robin Thicke's hit single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.

     

    The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.

     

  • Toys “R” Us announces charitable holiday campaign results

    Wayne, N.J. — Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

    The toy retailer teamed up with retired NBA basketball player Shaquille O’Neal, and encouraged customers to “Give Back with Shaq” by making new, unwrapped toy donations in Toys“R”Us and Babies“R”Us stores nationwide, as well as monetary contributions in-store and online.

  • Gatorade announces National Volleyball Player of the Year

    WEST AURORA, Ill. — Gatorade and USA Today High School Sports have named Lauren Carlini of West Aurora High School as the 2012-13 Gatorade National Volleyball Player of the Year.  

    Carlini received the news at West Aurora High School from 2012 Olympic silver medalist April Ross, who earned Gatorade National Volleyball Player of the Year honors in 1999-00.

  • Nor’easterly Surge

    Not even a hurricane named Sandy could erode the economic upsurge experienced by the northeastern United States over the last year. What this region rebuilt after the Great Recession has managed to stay strong even in the face of Sandy’s 80-mph winds, record flooding and the damage inflicted by its nor’easter sister that arrived just days after the fall 2012 hurricane.

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