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Bloomingdales teams up with NBA
After a successful collaboration with the NFL last year, Bloomingdale's is turning its eye to the basketball court by teaming up with the NBA for the 2015 All-Star Game.
Bloomingdale's will set up 16 basketball-inspired pop-up shops at its stores across the country and on bloomingdales.com/nba. The store will offer fans retro-era jerseys, vintage graphic T-shirts, accessories from brands like Mitchell & Ness, Sportique, #BEENTRILL#, and Stance, and a special bomber jackets designed by Mark McNairy.
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TechBytes: Two Pros and Three Cons of TGI Friday’s ‘Mobile Mistletoe’ Promotion
TGI Fridays has been getting a lot of attention for its holiday “Mobile Mistletoe” promotion, and not all of it has been for the right reasons. While Mobile Mistletoe is a great concept in omnichannel marketing and customer engagement, some flaws in the actual execution suggest TGI Fridays should have spent more time refining it before launch.
