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National Basketball Association (NBA)

  • HSN looks to score with Shaq

    HSN is looking to drive more sales by leveraging the popularity of former NBA superstar Shaquille O'Neal with a new product line.

    HSN and O’Neal will be selling a new collection near and dear to his heart: DRONE Precision Timepieces, a range of men's and women's watches.

  • Lids teams up with NBA on customization

    As the NBA season gets fully under way, specialty retailer Lids is looking to capitalize on fan excitement by offering customizable and personalized NBA apparel and headwear for the first time ever.  

    Shoppers will be able to customize the new Adidas NBA Swingman jersey with the name and number of any NBA player, or personalize the jersey with their own name and number in more than 70 Lids stores nationwide. Player-customization or personalization of NBA team logo Adidas and Mitchell & Ness headwear will also be an option in more than 800 U.S. Lids stores.  

  • Hain Celestial and NBA star Tyson Chandler team up for digital campaign

    The Hain Celestial Group, a leading organic and natural products company, and NBA center for the Dallas Mavericks Tyson Chandler have teamed up to digitally publish Tyson's Pro Tips, an insider's guide to improve athletic performance.

    Written for young athletes, their coaches, parents and caregivers, the 21 pro tips in Tyson's Pro Tips offer nutrition, fitness and personal care advice designed to help established players and emerging stars achieve their goals in a healthy and positive way, the brand said.

  • YA makes executive board and council appointments

    Young America (YA), a leading multichannel marketing promotions company, has named two of its executives to industry board and councils.

  • Advertising platform Drawbridge adds mobile ad veteran to board

    Drawbridge, a leading cross-device advertising platform, has added former Apple exec Andy Miller to its board of directors.

    Miller is a current adviser and the former president and COO of Leap Motion, as well as a former Partner at Highland Capital. Previously, Miller was VP of mobile advertising at Apple, reporting directly to Steve Jobs. He was co-founder and CEO of Quattro Wireless, which was acquired by Apple in 2009 and would become Apple's mobile advertising platform, iAd.

  • Sports Authority and 49ers blitz Bay Area

    The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

    Grand re-opening festivities were scheduled for the 18 stores beginning on Saturday, June 28. Each of the remodeled stores features an intuitive design and specialty sport shops with products from top brands like Nike, Under Armour, Adidas and The North Face, according to the company.

  • Slam Dunk

    The Finish Line takes omnichannel approach to ‘March Madness’

    Athletic footwear retailer The Finish Line offers a highly seasonal assortment.

  • Iconix edits executive team

    Iconix Brand Group has made changes to its executive management team.

    Seth Horowitz has been promoted to chief operating officer. Jeff Lupinacci has been hired as CFO, and Rodney Hutton has been hired as EVP of the men's division.

    Warren Clamen has resigned as CFO to pursue other opportunities, according to the company.

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