Google, Inc.

For a long time, social wasn’t a closed-loop system; but with the shift of e-commerce to mobile-first, brands can now use the data and features of social media to create hyper-personalized connections that get users to buy. And as a result, retailers can better track in-channel purchases, as well as multi-touch attribution.   

Stephen Tucker has been appointed as FTD Companies’ new executive VP.   Tucker will also serve as CFO, replacing Becky Sheehan, who is leaving the company to pursue other opportunities. He will take on the new role as of Jan. 1, 2017.   

Amazon fired the first shots of a long-needed retail industry revolution recently with its announcement of Amazon Go. While most major retailers have been working on solutions to many of the point-of-sale issues that a checkout-less store solves; Amazon is simply going to eliminate these issue entirely — at least in its own stores.   

Google is expanding its brick-and-mortar presence.     Following the opening of its New York City pop-up store last month,  Google has partnered with Best Buy to amp up its retail presence.     

In 2013, to much hype and social media fanfare, Apple introduced the iBeacon into their iOS with release 4.0. Then everything went quiet, mostly because very few applications for the technology exist, and not enough developers understood the unlimited potential of the technology.   

Wayfair is so bullish on virtual reality that it launched its second app — a solution designed to guide shoppers through virtual showrooms.   Available on Daydream, Google’s mobile VR platform, Wayfair’s IdeaSpace app enables consumers to explore a variety of uniquely designed spaces, and shop their favorite finds in an interactive setting. IdeaSpace was built by Wayfair Next, the company’s internal research and development team, using Google’s virtual reality technology.   

In the summer of 2016, Pokémon Go was everywhere. And as players traversed the globe in search of the game’s titular critters, they were also wandering into new legal territory. Although the craze now appears to have subsided, the game’s sudden popularity raised intriguing legal questions that will inevitably affect the future of mobile applications and their relationship to retail businesses.  

There’s going to be change in the leadership structure at Whole Foods Market that will leave founder John Mackey as the sole CEO of the company.   Walter Robb, a 25-year Whole Foods veteran, is stepping down as co-CEO of the chain, effective Dec. 31. Robb, who has shared the CEO title with Mackey for six years, will remain on the board of directors and continue to serve as a senior advisor to the company and as chairman of the Whole Kids Foundation and Whole Cities Foundation.