Apple unseats Coke as world’s most valuable brand

New York -- Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.



Apple’s brand value jumped 28% to $98.3 billion, followed by Google, with a brand value of $93.3 billion. Coca-Cola, which has held the top spot since Interbrand issued its first Best Global Brands report in 2000, fell to third place, at $79.2 billion. (The top 25 brands are ranked below.)



The annual report rates companies based on three key factors: financial performance, the role the brand plays in influencing consumer choice, and the strength the brand has to command a premium price, or secure earnings for the company. Companies must have a presence on at least three major continents to qualify for consideration.



“Every so often, a company changes our lives — not just with its products, but with its ethos,” said Jez Frampton, Interbrand’s global CEO. “This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”



Here are the top 25 brands in the Interbrand report:

1. Apple


2. Google


3. Coca-Cola


4. IBM


5. Microsoft


6. GE


7. McDonald’s


8. Samsung


9. Intel


10. Toyota


11. Mercedes-Benz


12. BMW


13. Cisco


14. Disney


15. HP


16. Gillette


17. Louis Vuitton


18. Oracle


19. Amazon


20. Honda


21. H&M


22. Pepsi


23. American Express


24. Nike


25. SAP