Google, Inc.

Today, when it comes to adding new members to your board of directors, creating a balance between industry experience and innovation is extraordinarily important. Filling board seats with industry veterans and compliance experts may feel comfortable in the short term, but to adapt to today’s savvy and demanding consumer, companies must be more forward thinking.

We’ve all witnessed the recent evolution of the C-suite — companies bringing in new, young talent, often from other industries, to modernize a brand, enhance the store experience or to leverage technology.

There are four main channels consumers use to initiate an online purchase, and each one results in a different experience.  

The first-ever LinkedIn “Top Attractors” list of the most desirable companies to work is out, and several firms engaged in retail were included.  

Today’s consumers are more hurried than ever, and even traditional e-commerce apps may not move quickly enough to satisfy them.   New York-based specialty electronics retailer B&H Photo Video, which operates a single superstore as well as a global e-commerce site, is taking advantage of a new app-sharing feature from Google. Known as Android Instant Apps, it allows users to have a native app experience without actually download an Android app from the Play Store.  

Customers of Wayfair Inc. no longer have to guess how items will look in their own personal spaces.

The online home furnishings and decor retailer has launched WayfairView, its new augmented reality (AR) smartphone application. Developed by Wayfair Next, the company’s in-house research and development team, the app, using Google technology, allows shoppers to visualize furniture and décor in their homes at full-scale before they make a purchase.

An organization that has taken the retail world by storm in the past several years just earned another accolade.
 
According to the 2016 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Millward Brown, Amazon.com has become the World's Most Valuable Global Retail Brand
 

Image Courtesy: news.nike.com

Today, when it comes to adding new members to your board of directors, creating a balance between industry experience and innovation is extraordinarily important.    Filling board seats with industry veterans and compliance experts may feel comfortable in the short term. But, to adapt to today's savvy and demanding consumer, companies must be more forward thinking.