Facebook hires tech marketing veteran as its first CMO

New York -- Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google's Motorola Mobility. He replaces Eric Antonow, VP-product marketing, who has been directing the social network’s marketing efforts since 2010.



Briggs is a seasoned technology marketing veteran. Before Motorola, he was VP-consumer marketing at Google. Prior to joining Google in 2010, he was CEO of a gift card startup called Plastic Jungle. And prior to that, he held various VP roles at EBay and its payments unit, PayPal, worked at eBay in various roles, including VP-consumer marketing.