Google, Inc.

Lowe’s is making it even easier for in-store shoppers to locate home improvement necessities.   By tapping the power of augmented reality, the home improvement retailer introduced its Lowe's Vision: In-Store Navigation app. Called the first retail application of indoor mapping using augmented reality, the app is designed to simplify the home improvement shopping experience.   

Online reviews have boomed in recent years. Once just another step in the customer decision-making process, they are now a pervasive part of daily life.  

Pottery Barn customers in the San Francisco area will soon be able to see how a product will look in their home before they buy it.   The retailer, a division of Williams-Sonoma, will launch its first smartphone augmented reality app later this month. Called 3D Room View, the app is powered by Tango technology from Google. (It can be used only on Tango enabled smartphones.)   

Diane K. Lettelleir, senior managing counsel of JCPenney Corp., discusses why retailers can’t wait for the government to solve the patent troll problem in the commentary below:    JCPenney and numerous other retailers have been hunted for the last decade by patent trolls that aggressively file suits based on overly broad claims in patents against related but distinct technologies. JCPenney alone has endured dozens of patent troll lawsuits over this period.   

The Retail Industry Leaders Association (RILA) and Accenture on Monday announced the launch of a new initiative that will explore the impact that technologies such as artificial intelligence and virtual reality will have on the retail industry.   RILA’s new (R)Tech Center for Innovation will also help retailers create innovative ways of doing business.  

An online giant and the world’s biggest retailer claim the top two positions in a study that ranks retail companies by their brand value.   Amazon ranked as the world’s most valuable retail brand in the annual study by valuation and strategy consultancy Brand Finance. The company’s brand value, $106.4 billion, is nearly double that of Walmart ($62.2 billion), which ranked as the second most valuable retail brand. (An explanation of the ranking is provided at the end of article.)    

Google Home is giving Amazon’s Echo a run for its (shopping) money.   On Thursday, Google announced that shoppers can use Google Home to order everyday basics from Google Express retailers, including Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath & Beyond and others, reported GeekWire.