Google, Inc.

Google is testing a feature that allows users to search for specific products nearby or in a specific area using voice commands.    According to a report by MediaPost, the feature, similar to a search experience, provides the users with a response (verbal in this case) based on local inventory around them.   

Google is expanding the reach of its online delivery service.   Beginning Tuesday, Oct. 25, Google Express is now available in another 13 states, according to USA Today. Shoppers access the online marketplace via Google’s web site or through an app. Deliveries, which are made by third party delivery companies, arrive within two days.   

Google has “popped up” in the SoHo section of downtown Manhattan with a temporary store that is all about experience.   The outpost, called "Made by Google,” is designed as a showcase for the company’s expanding line of electronic devices, and give visitors a chance to try out and experience its latest devices. The store does not sell any products, however. For that, customers will have to shop online or go to Best Buy.  

Two online brands and an iconic American designer top a list of retail brands that command the most loyalty among consumers.   Amazon, Zappos and Ralph Lauren were the top loyalty leaders in the retail segment in the 20th annual  Brand Keys Loyalty Leaders List.  The ranking, which is 100% consumer-driven, examined 72 categories and 635 brands. Rounding out the top five in retail: Sephora and Trader Joe’s.     

In what could be a prelude to a retail strategy, Google is doing up a pop-up in the Big Apple.     The temporary outpost, called "Made by Google,” will open in downtown Manhattan, at 96 Spring Street, on Oct. 20, according to a notice on the search giant's website. It’s the same day that Google’s new smartphones, the Pixel and Pixel XL, go on sale nationwide.    

New features give Google Home the boost needed to become a valid shopping assistant.   The device, designed to compete with Amazon’s Echo, was introduced at Google’s I/O event in May. However, new functionality was introduced at Google’s media event in Tuesday, reported Internet Retailer.  

If you think holograms are a thing of the future, then the future has arrived. Innovative companies are developing solutions that leverage holographic displays to attract and engage distracted customers. Another startup is riding the customization bandwagon to deliver perfectly fitting denim, while still others are offering ways to improve your loyalty program, make in-store checkout as painless as possible, and deliver consumer insights that are fresh — not five months old.

Traditional retailers who think the digital tide can be turned back are deluding themselves, according to the consulting firm’s fourth annual “New Digital Divide” report. With Facebook and Google playing host to hours of commercial interactions with consumers on a daily basis, the classic retail brand’s ability to guide the path to purchase is waning.