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Etsy, Inc.

  • Study: Not all online purchase journeys are the same

    There are four main channels consumers use to initiate an online purchase, and each one results in a different experience.  

  • Etsy comes to sellers’ promotional rescue

    Online marketplace Etsy is announcing two new ways for sellers to promote their brands, both on and off Etsy.

    Pattern by Etsy is a new service that lets sellers create their own custom websites on their own domains, powered by their Etsy shops and integrated with the platform’s tools. Research from the company shows that more than a third of its sellers are interested in opening a commerce site of their own, but many have found the process to set up and maintain a custom site too difficult.

  • Online marketplace Etsy outlines path to profitability

    Etsy’s goal of “reimagining commerce,” is a long-term proposition, which explains why after the company lost money again in the fourth quarter it tempered the news with a rosy three year sales and profit forecast.

  • Macy's and Etsy open a millennial magnet in Manhattan

    Macy's has partnered with one of the hottest online retailers to open a pop-up shop of handmade wares at its legendary store in Manhattan.

    A team of buyers from Macy's hand-selected more than 50 products from eight designers for the new Etsy Shop at Macy's in Herald Square. The assortment features stationery, jewelry and homewares, and also includes five unique items designed exclusively for Macy’s from Sol del Sur, Meera Lee Patel, and Modern Mud.

  • Emerging Trends in Customer Experience for 2016

    2016 will be a year when many niche innovations in customer experience will become mainstream as consumers expect more out of their shopping experiences, forcing traditional retailers to step up or risk becoming irrelevant. Marketplace buzzwords and emerging trends, such as personalization and seamless mobile access, will become table-stake elements of the customer experience.

    Here are ways retailers will take their customer experience to the next level:

    Personalization

  • What will happen in e-commerce during 2016?

    Although it still only represents a small percentage of total retail sales, e-commerce is one of the biggest subjects in retail for 2016.

    Shipping software provider TrueShip offers the following list of 10 predictions for the direction of e-commerce in the new year.

  • Etsy crafts success in face of Amazon competition

    The October 2015 launch of the Handmade at Amazon online arts and crafts marketplace was seen as a harbinger of doom for Etsy. However, Etsy CEO Chad Dickerson has publicly stated he doesn’t see Handmade at Amazon as a threat, and TheStreet reports that feedback from sellers on both platforms backs up Dickerson’s assertion. [TheStreet]

  • Shopify visualizes easy e-commerce

    Image-based e-commerce is becoming more popular on the consumer side, and now Shopify is making the retailer side more visually based.

    The new Sello mobile app from e-commerce platform Shopify allows retailers to create a free online store by taking and posting photos of the products they want to sell, and then adding price and a brief description. No coding is involved.
    Retailers can also use Sello to promote and sell products via platforms such as social media, email and SMS text. The only charges are fees from payment processors.

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