Empire Outlets enlists top fashion artist
Empire Outlets, the outlet center taking shape on the Staten Island side of the Staten Island Ferry, has turned to Manhattan and Holly Nichols to help promote the center.
Nichols’ illustrations have guided campaigns for Saks Fifth Avenue and Neiman-Marcus, not to mention New York and Boston Fashion Weeks. Her work has 600,000 followers on Instagram, and originals sell to collectors on Etsy.
“As this innovative project comes to life, I believe my art and illustrations will give a sense of what Empire Outlets can be, and I’m looking forward to sharing that vision with shoppers,” Nichols said.
Nichols was recruited for Empire Outlet’s upcoming marketing campaign by “Queen of Retail,” Faith Hope Consolo.
“With her magical markers, Holly brings forth the vivaciousness of life, creativity and fun, and, of course, that means shopping,” said Consolo, who heads Douglas Elliman’s retail leasing team.
Empire Outlets, a project of BFC Partners that will encompass 350,000 sq. ft., is scheduled to open in spring of 2018.
Tenants already signed for the outlet center include Nordstrom Rack, Nike Factory, Banana Republic, Francesca’s Collection, Columbia Sporting Goods, and Guess Factory.
“Just as Empire Outlets is illustrating the future of Staten Island’s North Shore, Holly Nichols is painting a picture of what we’re building for millions of tourists and local shoppers” said Joseph Ferrara, principal of BFC Partners.
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