Etsy, Inc.

Macy's has partnered with one of the hottest online retailers to open a pop-up shop of handmade wares at its legendary store in Manhattan.

A team of buyers from Macy's hand-selected more than 50 products from eight designers for the new Etsy Shop at Macy's in Herald Square. The assortment features stationery, jewelry and homewares, and also includes five unique items designed exclusively for Macy’s from Sol del Sur, Meera Lee Patel, and Modern Mud.

2016 will be a year when many niche innovations in customer experience will become mainstream as consumers expect more out of their shopping experiences, forcing traditional retailers to step up or risk becoming irrelevant. Marketplace buzzwords and emerging trends, such as personalization and seamless mobile access, will become table-stake elements of the customer experience.

Here are ways retailers will take their customer experience to the next level:

Personalization

Although it still only represents a small percentage of total retail sales, e-commerce is one of the biggest subjects in retail for 2016.

Shipping software provider TrueShip offers the following list of 10 predictions for the direction of e-commerce in the new year.

The October 2015 launch of the Handmade at Amazon online arts and crafts marketplace was seen as a harbinger of doom for Etsy. However, Etsy CEO Chad Dickerson has publicly stated he doesn’t see Handmade at Amazon as a threat, and TheStreet reports that feedback from sellers on both platforms backs up Dickerson’s assertion. [TheStreet]

Image-based e-commerce is becoming more popular on the consumer side, and now Shopify is making the retailer side more visually based.

The new Sello mobile app from e-commerce platform Shopify allows retailers to create a free online store by taking and posting photos of the products they want to sell, and then adding price and a brief description. No coding is involved.
Retailers can also use Sello to promote and sell products via platforms such as social media, email and SMS text. The only charges are fees from payment processors.

Etsy is getting crafty with its customer service offerings.

The online handmade arts & crafts marketplace is launching a home delivery pilot called Etsy ASAP in the New York market for the holidays. Patterning with on-demand delivery provider Postmates, Etsy ASAP enables same- and next-day delivery from participating sellers in New York City for a flat $20 fee.

Following months of speculation, Amazon.com is officially launching Handmade at Amazon. The new online store features handmade items crafted and sold directly by artisans, and is a direct challenge to Etsy Inc.

Handmade at Amazon offers more than 80,000 handcrafted items from around the world. Customers can shop by country, locally, or by individual artisan profile. Shoppers can also browse by product category, including jewelry, home décor, artwork, stationery and party supplies, kitchen and dining, and furniture.

Consumers looking for arts and crafts online may soon have a new destination. According to The Street, Amazon.com is readying the launch of Handmade at Amazon, an online marketplace of handcrafted goods that should serve as a major new competitor for Etsy Inc.

Reports of Amazon’s plans for Handmade at Amazon initially surfaced in May, but Amazon is now displaying product and seller pages, although there is no e-commerce functionality yet. An Amazon spokesperson only said “Stay tuned” when asked about a launch date for Handmade at Amazon.