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Two retailers ‘making’ moves with the White House
Etsy and the West Elm division of Williams-Sonoma continue to fuel the maker movement with new initiatives that were launched to coincide with a Presidential Proclamation establishing the National Week of Making.
In conjunction with an event at the White House and a proclamation by President Barack Obama, online retailer Etsy said it planned to expand its Craft Entrepreneurship program to 30 cities by July 2016 from the current 19 cities.
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Report: Etsy learns from Big Data for improved offers
Brooklyn, N.Y. – Etsy Inc. reportedly employs Big Data and artificial intelligence systems to better target individual customers with personalized offers. According to the New York Times, Etsy uses tools including an open source machine learning framework called Conjecture, as well as an open source Apache solution called Kafka and in-house Hadoop, to monitor real-time data for fast processing and storage.
