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Coupons.com rolls out card-linked offers
Coupons.com is rolling out a service that lets consumers use the Coupons.com website or Coupons.com mobile apps for iOS and Android to add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout.
Offers are available for restaurants and specialty retailers such as Gap, Old Navy, The Body Shop, Tilly's and Travelocity. The service incorporates technology from the company's recent acquisition of Yub that links offers to payment cards.
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Shopper marketing leaders lauded at Effie event
Leading brands are retailers were recognized for their effectiveness in marketing communications Tuesday night in Chicago when the fourth annual North American Shopper Marketing Effie Awards were held at the Path to Purchase Institute’s annual Shopper Marketing Summit.