Social media marketing group adds board members

Five new members were named to the board of the Word of Mouth Marketing Association this week, an organization focused on the interests of social media marketers.

The Word of Mouth Marketing Association, or WOMMA, was founded in 2004 and the newest members of the group’s board include: Mark Bisard, vp and senior counsel of American Express; Christine Morrison, group Social media manager for Intuit; Kathy Baughman, president and co-founder of ComBlu; Patti Regan, president and CEO of The Regan Group and Emily Bader, EVP of strategic planning Zocalo Group.

"They are proven leaders and influencers within this industry who care deeply about the practice of word of mouth marketing, and are committed to helping maintain and develop appropriate ethical standards. I am confident they will be valuable assets and strong additions to our distinguished WOMMA board,” said WOMMA president Suzanne Fanning.

Other existing WOMMA board members include: Brad Fay, WOMMA chairman and COO of Keller Fay Group; Virginia Miracle, EVP of Services for Spredfast; Chetan Bhargava, senior manager of ecmmerce and consumer direct for The J. M. Smucker Company; Deborah Holland, EVP of Publishers Clearing House; Ekaterina Walter, co-founder and chief marketing officer of Branderati; Gemma Craven, EVP of N.Y. Group Director for Social@Ogilvy; Peter Storck, SVP of research and analytics for House Party Inc.; Rick Murray, president of Edelman's Chicago office; Rod Brooks, vp and chief marketing officer of PEMCO Mutual Insurance Company; Rob Key, CEO of Converseon and Tanuja Singeetham, digital and social media marketing manager for Nestle USA.