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Dunkin’ Donuts launches mobile payment app
Canton, Mass. -- Dunkin Brands said Friday it has launched its first-ever mobile app for payment and gifting purposes.
The app for iPhone, iPod touch or Android smartphone will allow users to pay food, beverages, and merchandise at Dunkin’ Donuts restaurants throughout the U.S. by scanning a device in-store or at the drive-thru.
Additionally, an mGift feature will enable consumers to send virtual gift cards three ways – text, email, and Facebook Connect.
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Focus on: Gift Cards
Retailers looking to add sparkle to this year’s Christmas season may want to take a new look at their gift card programs. Last year, more than half of consumers bought at least one gift card for the holidays, according to a report from First Data Corp., an Atlanta-based e-commerce processor.
Indeed, consumers seem to be taking more of a shine than ever to these types of spending vehicles.