Capillary Technologies, Amex enter marketing agreement

Mountain View, Calif. -- Capillary Technologies has entered a joint marketing agreement with American Express in which American Express will introduce Capillary’s Intelligent Customer Engagement solutions to select medium-sized retailers in the U.S. Capillary’s solutions enable merchants to engage with their customers across in-store, social media, e-mail, local and mobile channels, with a view to increasing shopper loyalty and fueling online and physical store sales.



“Many retailers are looking for ways to help them strengthen engagement and loyalty with their customers,” said Luke Gebb, senior VP, merchant services, American Express. “We are pleased to add Capillary to the range of services we offer merchants to help grow their businesses and to help address this specific need.”



During the past year, American Express and Capillary conducted a pilot program in Singapore in which American Express introduced Capillary’s SaaS-based platform to select mid-sized retailers. The success of the pilot program led to the joint marketing arrangement in the U.S. where American Express will connect interested retailers with Capillary.