Seasonal

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.

Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but will face challenges with XBox One or PlayStation4 aficionados.

The campaign seeks to persuade people to “unplug” this holiday season and embrace sports, a move which has the potential of generating traffic in stores and online as people shop for everything from sneakers and workout clothes to fitness equipment and sports gear.

NPD Group has released its 2013 holiday gift predictions for the home.

“Some items on this year’s home holiday shopping lists deliver warmth, and others make it cold; some items are functional, and some are about the fun factor,” said Debra Mednick, executive director and home industry analyst. “Either way, the hottest home categories for the 2013 holiday season are designed to conveniently deliver comfort, improve health, or bestow simple affordable pleasures.”

The research company pointed to the following leading items:

By Jason Hamilton, Snagajob

Soon it will be the peak time of year for retail sales: the make-or-break, pressure cooker fourth quarter is already upon us. But before the cash register is humming and online orders are coming in just as fast as they can be fulfilled, retailers need to hire their seasonal employees.

By Adam Simpson, CEO, Easy Office Phone

Black Friday and Cyber Monday represent two of the year’s biggest sales days, generating billions in revenue. Chain stores, shopping centers and even partners need to be prepared for the onslaught of consumer demand.

Seattle – Nordstrom reported declining net earnings during the third quarter of fiscal 2013 despite an increase in net sales. Net earnings totaled $137 million, down 7.5% from $146 million in the same quarter a year earlier.

Naperville, Ill. – OfficeMax is opening most stores at 8 p.m. local time on Thanksgiving night. OfficeMax.com will start offering online Black Friday deals at 12:01 a.m. EST Thanksgiving morning.

The OfficeMax Black Friday shopping event will take place for three days from Thursday, Nov. 28 through Saturday, Nov. 30 in stores and at OfficeMax.com. OfficeMax.com will also host a special online-only, pre-Black Friday sales event at 9 p.m. EST Wednesday, Nov. 27.

Sam’s Club was Walmart’s best performing division during the third quarter and holiday plans outlined by president and CEO Rosalind Brewer suggest that could be the case in the fourth quarter as well.

Same store sales at Sam’s increased 1.1% and total sales increased 2.1% to $12.4 billion a while with traffic was up among both business and individual members. Operating profit increased 9.2% to $474 million.

OfficeMax plans to open most of its stores at 8 p.m. Thanksgiving night. Meanwhile, its e-commerce site will begin offering online Black Friday deals at 12:01 a.m. EST Thanksgiving morning.

The OfficeMax Black Friday shopping event will take place for three days from Thursday, Nov. 28 through Saturday, Nov. 30 in stores and online. OfficeMax.com will also host a special online-only, pre-Black Friday sales event at 9 p.m. EST Wednesday, Nov. 27.

New research from the National Retail Federation sheds light on how 140 million Americans plan to shop during the Thanksgiving weekend.

According to a new survey from the National Retail Federation, Black Friday will be the biggest day of the weekend: 69.1% plan to shop on Black Friday, or approximately 97 million shoppers.