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Survey: Retailers expect online holiday sales to increase; 41% to offer free shipping
Research Triangle Park, N.C. -- Forty-one percent of online retailers plan to offer free shipping and returns as a strategy to increase holiday sales this year, according to a new survey by Channel Advisors, and free shipping also ranked as the most successful service feature for generating a higher level of customer satisfaction. The Multichannel E-Commerce Study also reveals that 86% of surveyed retailers expect to increase their year-over-year online holiday sales in 2014.
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Hay Group: Retailers cautiously optimistic about holiday sales
Philadelphia -- Nearly one-quarter (24%) of retailers expect a significant increase (5% or more) in year-over-year sales during the 2014 holiday season, while another 70% are predicting sales will be on par with the 2013 season, according to a survey by global management consultancy Hay Group.