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Smart Furniture Uses Mobile to Promote Home for the Holidays
Furniture doesn’t leap to mind as a common holiday gift item. But by optimizing its customer experience for mobile devices and utilizing advanced personalization, Chattanooga, Tennessee-based online retailer Smart Furniture (which also runs a single flagship store) is making consumers think of the home for the holidays.
“Last year, we had the single biggest traffic pattern shift in company history,” said T.J. Gentle, president and CEO of Smart Furniture. -
Zara uses social media to apologize for big fashion gaffe
New York -- Fashion powerhouse Zara, owned by Spain’s Inditex, used social media to apologize after complaints poured in via Twitter that the retailer was selling a piece of clothing that closely resembled a uniform worn in Nazi concentration camps during World War II. The item in question, called the “Sheriff,” was a children’s blue-and-white striped top with a prominent six-pointed yellow star.

