Seasonal

Another batch of retailers released holiday results this week and provided further evidence that an unusual blend of economic factors and evolving shopping behaviors made for a strange holiday season.

A just-released holiday survey reinforces the dominance of the omnichannel shopper.

Nearly one-third (32%) of shoppers the past holiday season used the click and collect method – with 69% of these shoppers purchasing additional items in the store when they went to pick up the item and 36% making another purchase in an adjacent store, according to the International Council of Shopping Centers’ Holiday Consumer Purchasing Trends study.

Ollie’s Bargain Outlet is raising its full year outlook after the discount retailer holiday strategy delievered strong sales growth.

The company annouced that net sales over the holidays increased 23%, while same store sales increased 5.6%.

Genesco is lowering its earnings forecast for the fiscal year despite a 3% increase in same-store sales over the holiday period.

The company said same-store sales increased 3% for the quarter-to-date period ended Jan.2. Sales for the company's e-commerce and catalog direct sales businesses increased 20% on a comparable basis for that period.

Williams-Sonoma knows how to connect with its core customers and has crafted life-altering promotion that does just that to commemorate its 60th anniversary.

Overall retailers had a good 2015 holiday from a digital commerce standpoint, but some patterns changed.

According to the Verizon Retail Index, days that previously had unusual spikes in e-commerce activity, such as Black Friday and Cyber Monday, now show more normal levels of online traffic and purchase activity. Part of this shift is attributed to the widespread availability of high-speed online connections from consumer mobile devices.

The final tally is in, and it was a happy holiday for retailers engaging in digital commerce, with help from strong mobile performance.

According to data from comScore, total digital spend for the holiday season (including preliminary mobile commerce estimates) reached $69.1 billion in 2015. This represents about a 13% annual gain from $61.3 billion spent in the 2014 season.