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Seasonal

  • comScore: Mobile shoppers keep holidays happy for retail

    The final tally is in, and it was a happy holiday for retailers engaging in digital commerce, with help from strong mobile performance.

    According to data from comScore, total digital spend for the holiday season (including preliminary mobile commerce estimates) reached $69.1 billion in 2015. This represents about a 13% annual gain from $61.3 billion spent in the 2014 season.

  • Here's what drove online holiday sales growth

    The numbers are in and one specific device clearly served as a major catalyst for increased e-commerce sales during the 2015 holiday season.

    According to the MarketLive 2015 Holiday Flash Report, smartphone revenue during the just-completed holiday season (Nov. 23, 2015 – Jan. 3, 2016) increased 50%. Overall e-commerce revenue grew 8% during that period.

  • J.C. Penney overcomes warm weather with enhanced omnichannel capabilities

    Less than 12 hours after Macy’s shared bleak holiday results, J.C. Penney Co. said enhanced digital capabilities and strong demand for its private-label offerings helped it to produce strong holiday season same-store sales growth, which allowed the company to reaffirm its full year profit forecast.

  • Children’s Place pops on strong holiday sales

    Children’s Place did the most shareholder friendly thing possible just days after it announced a slate of other shareholder friendly measures.

  • J.C. Penney overcomes warm weather with omnichannel

    Less than 12 hours after Macy’s shared bleak holiday results, J.C. Penney said enhanced digital capabilities helped it to produce strong holiday season same store sales growth which allowed the company to reaffirm its full year profit forecast.

  • Study: What drove online holiday sales growth?

    The numbers are in and one specific device clearly served as a major catalyst for increased e-commerce sales during the 2015 holiday season.

    According to the MarketLive 2015 Holiday Flash Report, smartphone revenue during the just-completed holiday season (Nov. 23, 2015 – Jan. 3, 2016) increased 50%. Overall e-commerce revenue grew 8% during that period.

  • Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

    As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

    Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

    Harry & David

  • Why low gas prices are not helping retailers

    Gasoline prices will remain low in 2016, but that doesn’t mean retailers can count on a big windfall from the extra cash left in shoppers’ wallets and there are three key reasons why.

    The limited benefit of low gasoline prices to retailers — especially food and mass retailers — is the result of three key factors shaping household spending behavior:

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