Seasonal

When it comes to mobile engagement, retailers are wise to think of how mobile fits into the broader end-to-end shopping experience.

“That could mean location-based marketing with smartphone apps as well as reaching mobile customers with your email marketing program,” said Dan Leberman, VP/general manager, North America small and medium business, PayPal, during a recent interview with Chain Store Age. “You can see all the way through the shopping experience with a mobile-first e-commerce platform.”

Lands' End is getting into the brick-and-mortar business just in time for the busiest shopping season of the year.

The online retailer plans to open two holiday pop-up shops, one in New York and one in Boston.

Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

North Carolina-based Belk, which operates about 300 stores, has teamed up with digital marketing solutions provider HelloWorld for the return of the Santa Baby sweepstakes, now in its second year. In an effort to increase mobile opt-ins and ultimately boost brand awareness and consumer engagement, Belk and HelloWorld are allowing customers to create personalized e-cards, gifs, and TV spots.

Babies “R” Us is looking to get parents thinking about holiday gifts early with in-store and innovative digital promotions appealing to “Baby’s First Christmas.”

Babies"R"Us is looking to get parents thinking about holiday gifts early with in-store and innovative digital promotions appealing to “Baby’s First Christmas.”

Consumers will be able to more easily find and download retail e-commerce apps from the Apple App Store just as the holiday shopping season heats up.

Apple will launch a new category called “Shopping” on the App Store on Nov. 5. The category will include e-commerce apps from retailers such as Amazon, Walmart, Target and eBay. Also included will be apps from digital coupon and deal providers such as RetailMeNot and Groupon, as well as price comparison apps such as ShopSavvy.

A new holiday shopping survey reveals major disruptions in holiday shopping traditions, largely due to digital engagement.

Deloitte’s 30th annual holiday survey of consumer spending intentions and trends finds that some shopping traditions are losing their luster.

Key findings from the survey of more than 4,000 U.S. consumers include:

REI has shocked the retail industry — and shoppers — with its decision to lock its doors on one of the biggest and most profitable shopping days of the year.

The retailer says it will be closed not only on Thanksgiving Day but also on Black Friday. REI.com will operate as normal on Thanksgiving. On Black Friday, REI.com will have a black takeover screen encouraging people to get outside. Customers will still be able to view product and make a purchase on Black Friday, but the order will not be processed until Saturday.

U.S. consumers will generate only a lackluster 3.2% year-over-year increase in holiday sales, according to the latest forecast of November-December spending.

Customer Growth Partners’ 15th Annual Holiday Forecast says retail sales for the holiday period will reach $607 billion, a new record, but the anemic 3.2% pace reflects declining median incomes for all but the top 20% of households.