Seasonal

The nation’s largest specialty toy retailer isn’t worried about any so-called Thanksgiving backlash.   Toys “R” Us announced plans to open its doors at 5 p.m. on Thanksgiving — and keep them open (in nearly all locations) for 30 hours straight, closing them at 11 p.m. on Friday, Nov. 25. It’s the fourth consecutive year the chain has opened at 5 p.m. on the holiday.   

Black Friday weekend is just around the corner. But as retailers remained focused on one-day sales, exclusive sneak peeks and door busters, they are missing the boat on a much more lucrative opportunity — Singles’ Day.  

Macerich’s tech-driven, HGTV-sponsored Santa Claus experience will be expanded to five properties in California, Chicago, and metro New York this Christmas season.   Kids can download an Elf-Ray Vision app to their smartphones—or used a provided tablet — to explore “Santa HQ” in 3D, take an Elfie Selfie to insert themselves in a customized holiday video, or test their gift-worthiness on the Naughty or Nice O’Meter. A 10,000-bulb synchronized light show at the attraction plays the Carol of the Bells.

Saks Fifth Avenue is transforming its stores into a candy wonderland for the holidays.   The retailer’s holiday theme this year is called “Land of 1000 Delights” and it will appear in all 41 Saks’ full-priced stores in the U.S. and Canada. Jumbo swirl lollipops, whipped cotton candy and mounds of rock candy are just some of the colorful décor that will make up each store’s visual displays.    

Dollar General is rolling out extended store hours, exclusive digital coupons and online-only discounts to woo holiday shoppers this year.   The retailer has announced that its holiday season plans will begin this week with a special discount for military-affiliated shoppers on Friday, Veterans Day.  

Story, the innovative retail store in Manhattan that totally reinvents itself every few months, is ready for the holidays with a one-stop shopping experience that offers something for everyone.    For its new installation, “Home for the Holidays,” the store has reconfigured its space into a series of designated rooms that correspond to different recipients on a shopper’s list: a living room for her, a library for him, a playroom for the kids, and a kitchen with something for everyone.   

Just in time to streamline the upcoming holiday e-commerce sales rush, Hudson’s Bay Co. is touting a new robotic fulfillment system.   Called the first of its kind in Canada, the new state-of-the-art robotic fulfillment system is housed in the department store chain’s 752,000 sq.-ft. Scarborough distribution center, which manages the chain’s e-commerce operations.    

J. Crew Group is exiting the bridal business, which it entered back in 2004.   The company has marked down its entire collection of wedding gowns and bridesmaids dresses by up to 70% online and in stores, reported Business Insider.    Once the merchandise sells out, the retailer will no longer offer a wedding line, according to the report.