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Etsy brings the crafts to you
Etsy is getting crafty with its customer service offerings.
The online handmade arts & crafts marketplace is launching a home delivery pilot called Etsy ASAP in the New York market for the holidays. Patterning with on-demand delivery provider Postmates, Etsy ASAP enables same- and next-day delivery from participating sellers in New York City for a flat $20 fee.
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Study: Email marketers should play percentages
Retailers sending email promotions may want to hold off on announcing deals that offer a specific number of dollars off the listed price.
According to a new study of more than one billion marketing emails by retention marketing firm Retention Science, customers are more receptive to percent-off deals than dollar-off deals. Percent-off deals result in customers 38% more likely to click, and 47% more likely to convert when they were presented with a dollar-off offer.
