Seasonal

Taubman is taking the Santa experience to a higher level — literally — at 12 malls this holiday season.   On Nov. 11, the mall owner and manager will debut “Santa’s Flight Academy,” where kids will be able to register as members of the jolly old elf’s flight crew, help Sleigh Mechanic George or Reindeer Caretaker Flash prepare for liftoff and engage in what Taubman is describing as an “immersive holiday experience.”  

It may only be the first week of November, but American shoppers are steadily crossing items off of their holiday shopping lists.   As of the end of September, one-third (33%) of consumers had already started their holiday shopping, up significantly from 25% in 2015. Further, they expect to spend an average of $908, an 8% increase from last year ($839 in 2015). Among affluent consumers, this threshold increases to an average of $1,513.  

As a teaser for its Thanksgiving Day opening, Kohl’s is launching a one-day Black Friday sale Wednesday, Nov. 3.   Available in-store and on its website, Kohl’s will feature one day of Black Friday deals for shoppers eager to get a jump on their holiday shopping. The program supports its holiday tagline, the “First Place to Stop and Best Place to Shop.” Featured merchandise includes Serta gel memory foam mattresses, 50-inch LED TVs, inflatable hot tubs, and appliances, such as food processors, among other merchandise.

Holiday spending is expected to spike by a solid 4%.   That’s according to the “2016 Holiday Season Forecast,” an annual report from investment firm JLL that is based on responses from 2,800 shoppers across 31 shopping centers.  

Black Friday may be considered one of the biggest shopping events of the year, but interest among consumers continues to dwindle.   Specifically, 31% of respondents in the United States said they have always disliked shopping on Black Friday, and 29% believe it is simply a marketing trick with retailers manipulating pricing to convince consumers they are getting a good deal.   

For the eighth year running, Newegg is giving shoppers access to special Black Friday promotions during the entire month of November.   A program designed to make it more convenient to shop for the season¹s most sought-after products, Newegg’s promotional month will highlight specific sales that will last for a full week.  

Year-round e-commerce sales and discounting have dulled the impact of traditional Black Friday sales for many consumers.   These shoppers are so desensitized to “Black Friday hype” that nearly three in four respondents (73%) said they prefer to do their holiday shopping outside of the holiday season, during e-commerce sales, such as Amazon Prime Day. These preferences have influenced 47% of shoppers to skip Black Friday or Cyber Monday altogether this year, according to the second annual “JDA Consumer Survey.”

Singles' Day, a festival that started in China some 20 years ago to celebrate being single, is fast approaching. And the country’s e-commerce giant is pulling out all the stops this year.   

With Halloween now behind us, the unofficial start of the 2016 retail holiday season is upon us. Amid intensifying competition, where are retailers placing their bets?     Here are observations and expectations from Profitero for the critical fourth quarter seasonal period: