Nordstrom focuses on customers in holiday marketing

Nordstrom celebrating its customers in its 2016 holiday campaign.



More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national “Love, Nordstrom,” campaign that was produced in partnership with creative agency Partners & Spade.



“We reached out to our employees and asked them to share some of their favorite customer stories,” said Nordstrom VP of creative projects Olivia Kim. “We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. “



The integrated campaign components include digital, print, out of home, in-store window displays, shopping bags and coffee sleeves. There will be a ‘Love, Nordstrom’ navigation tab on Nordstrom.com, and also a video of employees singing the song “Thank You for Being Friend.”