Consumer Attitudes & Behavior

San Jose, Calif. – Retail performance has continued to improve throughout 2014. According to the RetailNext Composite Index analyzing more than 15 million shopping trips across specialty and larger format retail stores within the U.S., the Consumer Confidence Index (CCI) rising for the fourth month is a positive sign for retailers going into fall season, and is reflected in uptick in conversion and sales per store of .4% and 4.2%, respectively.

Lewisville, Texas – Consumers are increasingly interested in the BOPIS (buy online, pickup in store) option for making purchases. According to a new survey of 1,992 U.S. adults by custom incentive company Parago, 63% of shoppers BOPIS (buy online, pickup in store) at least a few times a year, but 82% percent would consider doing so to receive a $10 rebate on a $50 item.

North Palm Beach, Fla. – Despite prevailing expert opinion that mobile payments are popular with modern consumers, this may not actually be the case. A new survey of U.S. consumers conducted by Princeton Research Associates for Creditcards.com shows that only 4% of Americans say they would always use their mobile phone to make a purchase and only 9% said “most of the time.”

Ottawa, Canada - The retailers who “won” during the holiday season in 2013 were those that offered meaningful discounts on a sizable number of products on Black Friday instead of discounting a small number of door crashers. According to analysis from 360pi and Retail Systems Research, poor financial performance followed those retailers who discounted during the week leading into Black Friday, and those who kept discounts in place following Cyber Monday generally fared better than those who raised prices.

ECRM compared retail circular advertising in August 2013 versus August 2014 and noted trends occurring across top retail chains. Back-to-school season was in full swing, yet the drug retailers took opposite approaches to their promotions. Walgreens featured multiple BTS promotions on each of its front pages both this year and last. On the other hand, CVS’s front pages did not feature any traditional school/office supplies, instead focusing on the cosmetics category in three of its four August 2014 circulars.

Pittsburgh - For the first time ever, the majority of consumers are visiting retail websites on smartphones and tablets rather than on traditional desktop and laptop computers. According to Branding Brand's Mobile Commerce Index report, in August 2014, mobile devices generated 51% of all online retail visits, the majority of which occurred on Apple devices.

Austin, Texas - Nearly all Americans (96%) are coupon users, according to the latest edition of the Shoppers Trend Report conducted in conjunction with The Omnibus Company. The number of Americans who rely mostly on mobile coupons has been steadily increasing during the past few years (15% in 2014, compared to 10% in 2013 vs. 4% in 2010).

New York -- With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.