Study: More than half of online shoppers are mobile

Pittsburgh - For the first time ever, the majority of consumers are visiting retail websites on smartphones and tablets rather than on traditional desktop and laptop computers. According to Branding Brand's Mobile Commerce Index report, in August 2014, mobile devices generated 51% of all online retail visits, the majority of which occurred on Apple devices.



Sixty-one percent of all smartphone visits and 81% of all tablet visits occur on iOS devices. Branding Brand expects the majority of online holiday traffic to come from devices running iOS8, which has not yet launched. In 2010, only 4% of all online retail visits were mobile.



"In four short years, our data has tracked the rapid rise of the mobile consumer from a small fraction of users in 2010, to this moment where the majority of online retail visitors now originate via smartphones and tablets," said Chris Mason, Branding Brand co-founder and CEO. "This fundamental shift in consumer behavior from desktop to mobile happened with unprecedented speed and represents the greatest opportunity in retail since the advent of the Internet."