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Survey: Understanding customers key to holiday sales
Santa Cruz, Calif. - Sixty-six percent of retailers attending the recent Big Data & Analytics for Retail Summit believe the number one way to ensure a successful holiday season is to understand customer behavior to drive sales and build loyalty. Moreover, data from business analytics provider Looker shows that four-in-10 retailers feel they are still ineffective when it comes to using data to improve business performance.
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Almost half of U.K. online shoppers make international purchases
London - Almost half (48%) of U.K. online shoppers have made an online purchase with a retailer based outside the U.K. According to the latest eCustomerServiceIndex (eCSI) results from EDigitalResearch and IMRG, 60% of the respondents who have shopped cross-border said that they choose to purchase with a retailer outside of the U.K. because of better prices, while another 60% said that they made the purchase because they couldn't get the product they wanted in the U.K.