Survey: Consumers like in-store pickup of online purchases

Lewisville, Texas – Consumers are increasingly interested in the BOPIS (buy online, pickup in store) option for making purchases. According to a new survey of 1,992 U.S. adults by custom incentive company Parago, 63% of shoppers BOPIS (buy online, pickup in store) at least a few times a year, but 82% percent would consider doing so to receive a $10 rebate on a $50 item.



In addition, more than 80% of adults 18-48 years old have a smartphone. Of these shoppers, more than 70% of all adults regularly compare prices and make purchases on their smartphones while standing in stores. Amazon and Google are the primary ways they compare prices.



And 66% of adult consumers continue to believe that the U.S. economy is headed in the wrong direction. In fact, one-third of shoppers report that they are purchasing less for this reason and require a significant price incentive to make any incremental purchase.



Other notable findings from the study include:



• A significant and growing preference for online is emerging across categories and in some of them, such as electronics and entertainment, online is preferred by the majority over offline.



• Convenience has become a significant deciding factor for purchasing online.



• The top incentive for changing shopper behavior is a prepaid card reward that can be spent anywhere. Branding the card with the store brand and coupling it with an offer drives significant double-digit spendback in store.



To identify emerging online and offline shopping trends, Parago conducted this shopper research in July of 2014. 1992 adults representative of the US consumer population responded to this original online survey.