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ECRM: Retail circular advertising trends, July 2014
ECRM compared retail circular advertising in July 2013 versus July 2014 and noted trends occurring across top retail chains. The start of the back-to-school season saw large decreases in these metrics for both Staples and Walmart across the board. Walmart continued its trend of smaller, less dense, highly-targeted and themed circulars. It barely touched on BTS on the front pages of its July 2013 circulars, with only a small laptop ad and some apparel promotions. 2014 saw a more concentrated effort as early as 7/13, prominently featuring notebooks, glue sticks, and crayons.
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Staples Back-to-School study: Canadians look for value
Toronto -- According to the Staples' Annual Back-to-School study evaluating the back-to-school shopping habits of Canadian customers, value is the top priority; 81% of Canadians say they look for a retailer that offers good value.
Highlights from the annual survey include:
• 81% of back-to-school shoppers look for a retailer that offers good value;
• Nearly three quarters (74%) of Canadian back-to-school shoppers prepare their own lists;
• Almost as many (71%) make their own budget;
