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It’s a bird, it’s a plane! No, it’s a digital coupon
Digital coupons possess amazing powers to influence shopper behavior, according to a new study funded by digital coupon provider RetailMeNot.
Digital Coupons positively affect brand loyalty, broaden consumer’s horizons and rule the world of promotions, according to the study titled “The Impact of Online Coupons and Promotion Codes.” RetailMeNot commissioned Forrester Consulting to conduct the survey of 500 consumers in May.
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Market Force: Consumers ranks Cheesecake Cake as favorite casual-dining chain
Boulder, Colo. -- Cheesecake Factory is North America’s favorite casual-dining chain, according to a study by Market Force Information. More than 6,100 consumers were polled for the study, which ranks the top restaurant chains in five categories: general menu, breakfast, steak, Italian and seafood. Cheesecake Factory was tops in the general menu category, receiving high marks for quality of food, healthiness of food and atmosphere.