Consumer Attitudes & Behavior

Boston - Nearly 80% of college students describe themselves as “more cost-conscious this year than a year ago.” However, according to a recent back-to-school survey of 1,420 U.S. college students by college marketing agency Fluent, students said they are willing to make an exception to the low-spending rule and anticipate spending “more than they should” in select categories, specifically clothing, technology and dorm room accessories.

Following are key highlights from the survey:

Necessity is the predominant motivation behind shoe purchasing for men, and their brand loyalty is strong and steady, according to Men’s Footwear Brand Focus Study 2014, the latest report from global information provider, The NPD Group.

This attitude, however, shows signs of evolving, given that men are increasingly embracing fashion and newness in their footwear.

New York -- Poor data collection and linkage practices are leaving organizations unable to move forward with key business goals, according to a new study by Experian Data Quality, a part of Experian Marketing Services.

The report, “Finding insight through data collection and linkage,” finds that while most organizations are looking to leverage data better to drive consumer insight, they are hindered by a lack of reliable and consolidated data sources.

Walldorf, Germany – Retailers should consider waiting until August to launch back-to-school promotions and focus them heavily on online shoppers. According to new data from SAP, consumer sentiment toward back-to-school advertising doesn’t become positive till the end of July.

New York - Imports to the U.S. were up in July from June, and there was a measurable year-over-year increase. According to a new report from supply chain research firm Panjiva, July 2014 showed levels of imports 2% higher than imports in July 2013.

New York -- Shoppers reliance on mobile devices is reflected in a new back-to-school survey by Retale, a location-based shopping platform aggregating weekly circulars from top line retailers for mobile and digital devices.

Among parents that own a mobile device (e.g., smartphone, tablet), 73% use them to shop for back-to-school items, with viewing deals (97%) and comparing prices (96%) being the most common mobile shopping activities.

By Michael Hirschfeld, senior VP of JLL’s National Retail Tenant Services

York, Pa. -- The Bon-Ton Stores, Inc. reported a loss of $36.2 million in the second quarter, narrowed from a loss of $37.3 million in the year-ago period.

Revenue edged up 1.1% to $563.5 million, compared with $557.1 million in the prior year period. Same-store sales increased 1.6%.

“We were pleased that we achieved comparable store sales growth, particularly given the challenging promotional environment and continuation of soft traffic trends,” said Brendan Hoffman, CEO.