Consumer Attitudes & Behavior

Dollar sales for holiday 2016 are trending lower than last year — with some exceptions — and retailers are partially to blame.   According to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the sixth week of the 2016 holiday shopping season  were 5% lower than the same week in 2015. Cumulatively, dollar sales in the first six weeks of the 2016 holiday shopping season were 4% behind the first six weeks of the 2015 holiday season.

Christmas Eve may only be a mere three days away, however 20% of adults plan to shop for holiday gifts or holiday-related items that day.   That’s according to “The 2016 ICSC Super Saturday study,” which was conducted by the International Council of Shopping Centers (ICSC) from December 8-11, 2016. The survey comprises responses from 1,025 adults of 18 years of age and older.  

The future of retail is mobile. Yet, brands are failing to keep pace with consumer expectations.

With only days to go in the 2016 holiday shopping season, online desktop spending continues to rise.   For the holiday season-to-date, $55.2 billion has been spent online, marking a 13% increase versus the corresponding days last year. The most recent week, Dec. 12-18, posted a strong 15% growth in online sales, marking $7.6 billion in desktop spending during the last full week before Christmas.  

A vast majority of Americans now buy online, but that doesn’t mean it is their favorite way to shop.    Approximately eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, while 51% have bought something using a cellphone and 15% have made purchases by following a link from social media sites, according to the Pew Research Center.  

The wealthiest segment of the U.S. population is cutting back a little this holiday season.      

The biggest shopping day of the year is approaching, and shoppers are ready — almost 156 million, to be exact.    On Saturday, Dec. 17, 66% of Americans – an estimated 155.7 million people –plan to or are considering taking advantage of Super Saturday sales to complete their holiday gift list, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The survey, which asked 6,890 consumers about their holiday shopping plans, was conducted Dec. 1 - 7.

Digital touchpoints are accelerating the pace of retail from all perspec-tives, including consumer demands.    A new report from digital benchmarking firm L2 identifies "must-have" omnichannel features that retailers can deploy to meet rising consumer expectations. The study evaluates the approach and performance of 96 re-tail brands with regards to key omnichannel pre-requisites.