There’s no place likes stores for the holidays

Want to get in the holiday spirit? Visit a store.



The overwhelming majority (75%) of Americans believe shopping in a store is one of the best ways to get in the holiday spirit, while 58% say that online shopping takes some of the fun out of holiday shopping, according to new research by Citi Retail Services.



The survey also revealed that 95% of Americans will buy at least one gift in a store this holiday season. More than three-quarters (79%) said that shopping in a store over the holidays is just as much about the experience as finding the right gifts.



When asked about American family traditions, 42% respondents indicate that visiting a store as a family to shop or view holiday decorations is even more common than singing holiday songs or carols (25%).



“Despite all the online and mobile shopping options available today, when it comes to the busy holiday shopping period, Americans are still making their way to the stores for in-person customer service, deals, and to get in the holiday spirit,” said Leslie McNamara, managing director, Business and Market Development at Citi Retail Services. “We see retailers across the country embracing this tradition and investing in exceptional in-store experiences.”