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Study: Chatbots rule customer service efforts
Automated interaction is increasingly preferred by digital shoppers — and demand is increasing. Specifically, 44% of shoppers said that if a company could get it right, they would prefer to use a chatbot or an automated assistant for customer service interaction — up four points from the 2015 survey. Half of them said that they would rather conduct all brand interaction via text/messaging, with 39% saying the digital-first methods are more effective than talking.

