Consumer Attitudes & Behavior

Holiday retail sales should increase 2% to 4% over last year but retailers should not be expecting a similar profit boost.   That’s the view of Purdue University retail management expert Richard Feinberg who expects retailers will lose pricing power due to online competition.  

While a majority of shoppers are ready to shop online this holiday season, many will sit out Cyber Monday this year.   This detail was highlighted in “Computop 2016 Holiday Shopping Study.” Computop’s report, which is based on responses from over 1,900 consumers across the United States and UK, found that 76% planned to shop online this holiday season. However, 62% of those respondents don’t plan to shop on Cyber Monday, noting it doesn’t offer the deals it used to previously.  

As Amazon continues to up the ante on convenient, fast shipping options, shoppers expect their favorite brands to follow suit.   Specifically, 42% of shoppers surveyed consider three- or four-day shipping "fast" – a significant drop from the 63% who said so last year. Instead, the majority (83%) of shoppers consider fast shipping to mean delivery within two days or less, according to the “2016 Deloitte Holiday Study,” a report based on responses from 5,038 consumers in the United States.  

Omnichannel adoption is a prerequisite to remain relevant in today’s retail world. Yet, many retailers are still missing the mark.   That is the message delivered in “Five Insights into the Omnichannel Landscape,” a benchmark report from eTail East and WBR Digital.  The study reveals progress among multiple retail sectors, including specialty retail, apparel, and high-end fashion apparel, among others.  

Chain Store Age will sponsor a webinar on one of the most important issues facing store retailers: How to give frontline store associates the critical knowledge they need to drive sales and customer satisfaction.     

Steadily climbing consumer confidence and retail sales growth have U.S. retail chief marketing officers feeling optimistic ahead of this holiday season.

Black Friday may be considered one of the biggest shopping events of the year, but interest among consumers continues to dwindle.   Specifically, 31% of respondents in the United States said they have always disliked shopping on Black Friday, and 29% believe it is simply a marketing trick with retailers manipulating pricing to convince consumers they are getting a good deal.