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Amazon commands nearly half of consumers' first product searches
Amazon’s dominance in the $300 billion American e-commerce market is stronger than ever, according to a new survey.
A Survata study commissioned by BloomReach reports that in a survey of 2,000 U.S. consumers, 44% bypass the entire Web and go directly to Amazon first to search for products, compared to 34% who use top search engines like Google, Bing and Yahoo!.
As recently as 2012, Forrester found that only 30% of consumers research products on Amazon first.
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Amazon.com extends its lead in e-commerce wars
Amazon.com is the No. 1 website for online shoppers in the United States, according to a new survey.
A Survata study commissioned by BloomReach reports that in a survey of 2,000 U.S. consumers, 44% bypass the entire Internet and go directly to Amazon.com first to search for products, compared to 34% who use top search engines like Google, Bing and Yahoo!.

